09/28/2007: Promoting their new Magic album and upcoming tour, Bruce and the E Street Band perform a live morning concert on NBC’s Today.
That evening, Bruce and the band play a benefit rehearsal show, where they debut a new rock arrangement for “Reason to Believe.”
09/28/2017: To help offset high ticket prices, Springsteen on Broadway announces a daily lottery for a limited number of inexpensive tickets to the show.
Courtesy of the 'E Street Shuffle'