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Here's what the NY Times had to say on the ticket prices.

https://www.nytimes.com/2022/0...ngsteen-tickets.html

The Case of the $5,000 Springsteen Tickets

Triumphant fans showed up in Ticketmaster’s queue with special codes, only to encounter its “dynamic pricing” system. Was the Boss OK with that?





Credit...Robert Neubecker

For in-the-know fans who wanted to buy Bruce Springsteen tickets this month, applying for a special Ticketmaster access code seemed the best way to beat long odds. If they got one, they would have an opportunity to try to make it to the front of the service’s virtual queues on the days when batches of shows were up for sale.

Only then, however, did countless numbers of them discover that the normally priced tickets they had been hoping to buy were nowhere to be found. Instead, a demand-driven dynamic pricing system had taken hold — with someone, somewhere having decided that remaining seats should cost many times the normal price, up to $5,500 or so.

To be clear, no scalpers were selling those tickets. Instead, a new definition of face value had emerged, one that many fans had never encountered. Confusion reigned, and anguished reactions poured forth in Facebook fan groups, into my inbox and onto Twitter.


This tweet, from Bill Werde, a former Billboard editorial director who writes a newsletter about the music industry, made my heart hurt: “Hard to believe that Bruce Springsteen turned out to be the one to make music fans miss scalpers.”

After days of this sort of commentary, Mr. Springsteen and his camp had heard enough. “In pricing tickets for this tour, we looked carefully at what our peers have been doing,” his manager, Jon Landau, said in a statement. “We chose prices that are lower than some and on par with others.

“Regardless of the commentary about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200 range,” he continued. “I believe that in today’s environment, that is a fair price to see someone universally regarded as among the very greatest artists of his generation.”

Indeed, people did buy nearly all the tickets. On Tuesday morning, 90,000 people were in the queue seeking seats for a show in Philadelphia, according to the event’s promoter. Still, a triumphant return to the stage — Mr. Springsteen has not performed with his band on a big U.S. tour since 2016 — is now another chapter in the decades-long tale of how buying tickets for in-demand events gets more unpleasant over time.

Ticketmaster and Mr. Springsteen have some history. In 2009, Ticketmaster tried to nudge his fans into its proprietary, StubHub-like resale system featuring scalperlike prices.

That didn’t go over well.

“The abuse of our fans and our trust by Ticketmaster has made us as furious as it has made many of you,” Mr. Springsteen said in a statement at the time. The New Jersey attorney general got involved, Ticketmaster settled her investigation, and its chief executive issued a groveling apology.

Since then, Ticketmaster, which is handling most of the U.S. shows on Mr. Springsteen’s tour next year, has tried to wear the white hat, at least some of the time. In an interview in May on a podcast called “The Compound & Friends,” Michael Rapino, the chief executive of Ticketmaster’s parent company, Live Nation Entertainment, noted that many tickets for the best concerts and other events had a much higher street value the moment Ticketmaster sold them. Why shouldn’t an artist capture most of that excess? Prices that are too low open the door for scalpers to make more money — via the profit they gain from selling at the true market price — than performers make themselves.

If artists do want to capture that, Ticketmaster is prepared to help — and to take a fee for doing so. And that’s what Mr. Springsteen seemed to be doing here, using Ticketmaster’s “Official Platinum” system, in which seats are “dynamically priced up and down based on demand.”

You already know what happened next: Those platinum prices were plenty pricey. Outrage ensued. A congressman from New Jersey yelled into the wind.

“This broke our spirit,” said Pete Maimone, a real estate agent in North Brunswick, N.J., who coordinates a face-value-only ticket exchange for longtime fans. He has shut it down for now, he told me, while fighting back tears. “We did not want to participate any longer in this clear-as-day scheme to extract money from fans,” he said.

Over the weekend, in an attempt to quiet things down, Mr. Springsteen’s camp gave Ticketmaster permission to release some numbers. Just 1.3 percent of Ticketmaster users paid more than $1,000 per ticket. Also, 88.2 percent of tickets were “sold at set prices,” according to Ticketmaster, though the remaining 11.8 percent are likely to represent more than 11.8 percent of the revenue per show, owing to their higher face value.

Who set these prices? “Promoters and artist representatives set pricing strategy and price range parameters on all tickets, including dynamic and fixed price points,” a Ticketmaster spokeswoman said in an emailed statement. “When there are far more people who want to attend an event than there are tickets available, prices go up.”

So, as many fans suspected, they are, indeed, the latest guinea pigs in a continuing experiment to try to determine the precise market price of ecstatic experiences for fans of live events.

Dynamic pricing isn’t new, though it was new to plenty of Mr. Springsteen’s fans this month.

But it’s not as though fans had not considered the core question: At what price comes Mr. Springsteen’s brand of pure, unbridled joy? His shows can last more than three hours, and he mixes up his set lists more than most major touring artists. Also, by the time he and his band hit the stage in 2023, it will have been seven years since they did so on a big U.S. tour.

All of that feeds the desire for fans to attend multiple shows, to make sure they don’t miss something rare. And, as a longtime fan, I can say this with exactly zero objectivity and even less scientific precision: His tickets are worth many, many hundreds of dollars.

As to exactly how many dollars, Ticketmaster lets artists set high — or low — prices. It will help them boost prices in real time, to leave less money on the table for scalpers. But it operates in that resale market, too, to compete with scalpers on their own turf. Ticketmaster’s gonna Ticketmaster.

Mr. Springsteen’s choices here were fraught. As a bard of the people, his silence on the situation became too conspicuous to those very people who fought and scraped to pay a lot of money to be in his presence.

Mr. Springsteen could have explained what happened here and also tried to change it. One possibility would have been — and could still be — to tell Ticketmaster not to do variable pricing anymore. Crowded House did that two years ago, claiming that the band hadn’t known that Ticketmaster was going to use it.

Placing a cap on how high the variable system is allowed to send ticket prices is another possibility. Maybe it has already happened in the last few days or will in the next few; again, we don’t know. The lower you set the cap, however, the more opportunity there is for scalpers to charge even more on the secondary market. A ban on transferring tickets altogether has promise, but it creates its own logistical, legal and equity challenges.

Not long ago, Mr. Werde of the trenchant tweet was in the Ticketmaster queue for Paul McCartney tickets. His 11-year-old son is a big Beatles fan. His turn arrived, he saw the prices just below $300 per ticket, and a kind of desperflation kicked in. What if this was his last chance to get in the arena at that price? The clock was ticking. He took a deep breath and jumped.

When he checked back before the show, similar seats were available at 50 to 70 percent less than what he had paid. “I’m a guy who ran Billboard, who runs a music business program at Syracuse, and I got screwed,” he said. “I paid hundreds of dollars that I didn’t need to pay, but because I didn’t have that guarantee, and I wasn’t willing to risk not getting a ticket, I made a mortgage payment to Paul McCartney.”

And was it worth it? “Yep.”

Ron Lieber has been the Your Money columnist since 2008 and has written five books, most recently “The Price You Pay for College.” @ronlieber Facebook


 

"I've done my best to live the right way"

Last edited by LB
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Jon Landau backing up my point. So glad they aren't coddling to the angry mob.



“Regardless of the commentary about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200 range,” he continued. “I believe that in today’s environment, that is a fair price to see someone universally regarded as among the very greatest artists of his generation.”





How true. So will everyone shut up now? Nope the angry mob wants to believe tickets are $5000 and Bruce Springsteen want their money so that's what they will believe. No amount of facts can ever change someone's desire to believe something.

While the majority of shows on sale I have checked out do have various "Official Platinum Tickets", what I see more of and the majority, are "Verified Resale Tickets".  That means Joe Blow and his buddies, or likely a bunch of scalpers, bought the tickets at regular prices and are now reselling for great profit. Bruce Inc.  isn't getting a dime from resale unless TM is splitting the fees with them.  I thought this Verified fan bullshit was supposed to cut out the scalpers and resellers, it sure hasn't.

@Phisherman posted:

Jon Landau backing up my point. So glad they aren't coddling to the angry mob.



“Regardless of the commentary about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200 range,” he continued. “I believe that in today’s environment, that is a fair price to see someone universally regarded as among the very greatest artists of his generation.”





How true. So will everyone shut up now? Nope the angry mob wants to believe tickets are $5000 and Bruce Springsteen want their money so that's what they will believe. No amount of facts can ever change someone's desire to believe something.

Fish, If you believe that I've got some beach front land in Florida to sell you.

How much did the tickets cost that you bought? What!!! $150.00 and ur in the 2nd row.  WOW!!! I guess you were right.

____________________________________

The SPL Rocks!

 

Pulled up to my house today
Came and took my little girl away!
Giants Stadium 8/28/03



Oats

No I paid more for my 2nd row. But it was 2nd row. I paid way too much. But it was 2nd row. I could have gone for $150 probably less, much less. But it's SECOND ROW. 

1st the tickets timed out and they were gone for 7  minutes that seemed like forever. I was filled with regret for balking. That time out was the push. Also a friend said "If you go for $100 and sit far away will you be miserable you didn't take the 2nd row for just a few hundred more"? YES, I would be miserable. So I did it. $588 with fees. $20 week for 30 weeks.

@Phisherman posted:

No I paid more for my 2nd row. But it was 2nd row. I paid way too much. But it was 2nd row. I could have gone for $150 probably less, much less. But it's SECOND ROW.

1st the tickets timed out and they were gone for 7  minutes that seemed like forever. I was filled with regret for balking. That time out was the push. Also a friend said "If you go for $100 and sit far away will you be miserable you didn't take the 2nd row for just a few hundred more"? YES, I would be miserable. So I did it. $588 with fees. $20 week for 30 weeks.

Now about that Piece of land I was telling you about...  just sign here

____________________________________

The SPL Rocks!

 

Pulled up to my house today
Came and took my little girl away!
Giants Stadium 8/28/03



Oats

@Kinsey posted:

Wait, I thought your whole schtick was that only idiots buy seven months in advance? And even bigger idiots pay premium price? $588 for a ticket means somebody in the transaction is a chump, and it definitely isn’t the artist or TM.

Well that's not exactly true. I've always disclaimer'd those statements when it comes to an amazing seat. I say it's foolish to over pay 7 months in advance just to get in the door. With so much time left you will do better. But I won't do better than this seat at any price.



Amazing seats are a different story. I rarely get an amazing seat. I usually sit well but I almost never sit this well. And for what seats like this are being offered for I got a bargain. And I admit FOMO got me. Not fear of missing the show but fear of missing that seat and that's much different. I'm still going to Detroit on a shoe string (In fact now I really need to go cheap).

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