American music legend Bruce Springsteen and Hard Rock are partnering with WhyHunger to release the brand’s latest limited-edition merchandise line on Oct. 1. The Bruce Springsteen Signature Series: Edition 36 collection supports WhyHunger’s work to invest in grassroots solutions to hunger and poverty worldwide. The collaboration further reinforces Hard Rock’s commitment to its guiding principle – “All is One,” and its abiding passion to make the world a safer, healthier and better place to live.
“As a founding member of WhyHunger’s Artists Against Hunger & Poverty, Bruce has made a major impact on our efforts to find community-driven solutions to help farmworkers, food banks and more,” said Noreen Springstead, executive director, WhyHunger. “We are thrilled to once again have Bruce lend his voice to advocate for social and food justice.”
Hard Rock will donate a portion of the retail price from the sale of Bruce Springsteen Signature Series merchandise to WhyHunger through the Hard Rock Heals Foundation. The limited-time, Signature Series: Edition 36 collection features a pin, hat and tee emblazoned with the song title “Land of Hope & Dreams.” The new merchandise is available for purchase online and in Rock Shops at select Hard Rock Cafe, Hotel and Casino properties around the world.
- Signature Series: Edition 36 Tee – Heather red short-sleeve tee with “Land of Hope and Dreams” printed in navy blue across the front and Bruce Springsteen’s signature art on the sleeve ($26/£24.95)
- Signature Series: Edition 36 Hat – Black adjustable hat with “Land of Hope and Dreams” embroidered in white across the front panel and Bruce Springsteen’s signature art the left side ($24.50/£19.95)
- Signature Series: Edition 36 Pin – Red and navy guitar-shaped pin with “Land of Hope and Dreams” and Bruce Springsteen’s signature art on the front ($14/£11.95)
“As part of Hard Rock’s ‘All is One’ motto, we want to do our part to help fight hunger and poverty,” said Edward Deutscher, Senior Vice President of Merchandising and eCommerce at Hard Rock International. “We are honored to collaborate with ‘The Boss’ for a second time to create a new Signature Series collection that directly benefits the impactful efforts of our charity partner WhyHunger.”
More than 25 years ago, Hard Rock developed the concept of partnering with world-renowned musicians and bands to create imaginative designs that are converted into limited edition merchandise and sold at Hard Rock properties worldwide. A portion of the retail price from the sale of the merchandise benefits the artist’s preferred charity. Music icons including Bruce Springsteen, Pitbull, Rihanna, Imagine Dragons, U2, KISS, Eric Clapton, The Who, Jon Bon Jovi, Linkin Park, Shakira and Ringo Starr have all been part of Hard Rock’s Signature Series and Artist Spotlight programs, which have raised millions of dollars for charitable causes worldwide.
Founded in 1975 by the late Harry Chapin and radio DJ Bill Ayres, WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. WhyHunger works to support, resource and build the capacity of community organizations and social movements that are changing the systems, policies and institutions that perpetuate hunger and poverty in our world. Together we are transforming our collective food system into one that is socially and economically just, nourishes whole communities, cools the planet and ensures the rights of all people to food, land, water and sustainable livelihoods. Learn more at whyhunger.org.
About Hard Rock Heals Foundation
The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.
Hard Rock International
With venues in 74 countries, including 185 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Desaru Coast, Dublin, London, Los Cabos, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women. For more information on Hard Rock International visit www.hardrock.com.