Bruce Springsteen's Manager Jon Landau on The Boss's Involvement in 'Every Shot' of His Jeep Super Bowl Ad: Exclusive
Bruce Springsteen does not do commercials… until now. At midnight, Jeep dropped a two-minute film, "The Middle," featuring The Boss narrating and appearing in the spot on the need to find unity and hope in America.
The emotional, inspiring commercial, which is on Jeep’s social media platforms, will air once on broadcast television Sunday (Feb. 7) during the Super Bowl. Springsteen has not put the film on his socials, other than posting it to his website, brucespringsteen.net.
Olivier Francois, global chief marketing officer for Jeep parent Stellantis, has had Springsteen on his wish list for years, but never got beyond the talking stage with Springsteen’s longtime manager, Jon Landau.